Skin Deep Beauty Research Report

Skin Deep Beauty Research Report

79% Of Beauty Shoppers Have Doubts About Sustainability Claims – How Can Brands Rebuild Trust?  Transparency technology partner and fellow B Corp, Provenance, recently invited members of our Supervisory Board to provide input to their research into shopper...
Killing the ‘Beauty Consumer’

Killing the ‘Beauty Consumer’

Why the Wrong Words Are Sending Us All in the Wrong Direction To open British Beauty Week last month, I joined an expert panel on sustainable beauty and soon found myself getting deeply uncomfortable with the conflict between the worthy subject matter and...
Elle Green Beauty award

Elle Green Beauty award

B Beauty as a part of ELLE Green Beauty award The B Corp Beauty Coalition combines the brainpower of 33 brands, including Beautycounter and The Body Shop, with the goal of sharing planet-friendly best practices. Link to the article