Skin Deep Beauty Research Report

79% Of Beauty Shoppers Have Doubts About Sustainability Claims – How Can Brands Rebuild Trust?



Transparency technology partner and fellow B Corp, Provenance, recently invited members of our Supervisory Board to provide input to their research into shopper expectations and the truth behind sustainability claims. Read the Forbes article here.

Download the full report here.

‘Confusion and skepticism are rife amongst today’s beauty shoppers’ on GETTY