Beauty B Corps Join Forces to Raise the Bar
As we designed the governance framework, identified the initial focus areas for improvement, and started recruiting other B Corps, I was asked to draft our manifesto. It was a challenge I relished and it was obvious to me that, through our collective action, we should also aim to broaden the meaning of the word “beauty” itself, from one traditionally focused on improvement of the external self to one that represents a proper balance with the natural environment we all rely on but all too often neglect. In other words, for soil as much as skin, nature as much as natural, evidence as much as ego, and impact as much as performance.
Read more about Shaun Russell’s call for B Corps to join forces
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